Book Review: Strategic Management in the Media, by Lucy Küng

Päivi Maijanen

Abstract


Lucy Küng’s second edition of Strategic Management in the Media (London: SAGE, 2016) highlights with rich analyses and real-life case examples of contemporary developments and strategic challenges in the complex digital media environment.

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References


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DOI: http://dx.doi.org/10.5617/jomi.v4i2.4635

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