Multiskilling in the newsroom – de-skilling or re-skilling of journalistic work?

Gunnar Nygren

Abstract


Multiskilling in a journalism context is not a case of “de-skilling” as the profession. There are problems concerning related to the quality in newsrooms adapting that are adapting multiskilling strategies, but in general multiskilling is more correctly to defined as a re-skilling or an up-skilling.

This is thea conclusion from result from  a survey to of 1,500 journalists in Poland, Russia and Sweden and interviews with 60 journalists in these three countries. Multiskilling in journalism gives more space room for creativity and more power to the individual journalist, according to those with experience of working as multi-reporters. It allows them more freedom to make their own decisions in their daily tasks, i.e. choosing subjects and stories. At the same time, from the perspective of the media company, multiskilling is a strategy to increase production in the newsrooms. Multiskilling is also changing the journalistic culture, putting more focus on production and adapting content for different channels.


Keywords


Multiskilling, journalistic work, cross-platform production, professional identity

Full Text:

PDF

References


Alström, Börje (2008) Från tidningsföretag till marknadsplats för ikoner. I Hvitfelt, Håkan och Nygren, Gunnar(red) På väg mot medievärlden 2020 – journalistik, teknik, marknad. Lund: Studentlitteratur

Anikina, Maria; Dobek-Ostrowska, Boguslawa and Nygren, Gunnar (2013) Journalists in three media systems. Polish, Russian and Swedish journalists about values and ideals, daily practice and the future. Moscow: Faculty of Journalism

Boczkowski, Pablo J (2010) News at Work. Imitation in an Age of Information Abundance. Chicago and London: University of Chicago Press

Börnfelt, P-O (2011) Arbetsorganisation i praktiken. Stockholm: SNS Förlag

Deuze, Mark (2007) Media Work. London; Polity Press

Karlsson, Michael (2010) Nätnyheter – från sluten produkt till öppen process. Stockholm; Institutet för mediestudier.

Konow Lund, Maria (2013) Moving Image News Production in Two Newsrooms. Oslo; University of Oslo

Lavrakas Paul J (2013) Encyclopedia of Survey Research Methods Pub. date: | DOI: 10.4135/9781412963947, downloaded 2013/07/21

Lee-Wright, Peter; Philips, Angela (2012) Doing it all in the multiskilled universe. In Lee-Wright, Peter; Philips, Angela, Witschge, Tamara: Changing Journalism. London and New York: Routledge

Lee-Wright, Peter; Philips, Angela, Witschge, Tamara: Changing Journalism. London and New York: Routledge

Magnusson, Lars (2006): Håller den svenska modellen? Arbete och välfärd i en global värld. Stockholm: Norstedts

Opgenhaffen, Michaël , d'Haenens, Leen & Corten, Maarten (2013) Journalistic tools of the trade in Flanders. Journalism Practice, 7:2, 127-144,

Mitchelstein, Eugenia och Boczkowski, Pablo J (2009) A review of recent research on online news production, Journalism Vol 10(5) pp 562-586

Nygren, Gunnar (2008) Nyhetsfabriken. Journalistiska yrkesroller i en förändrad medievärld. Lund: Studentlitteratur.

Nygren, Gunnar och Zuiderveld, Maria (2011) En himla många kanaler – flerkanalpublicering i svenska mediehus. Göteborg: Nordicom

Nygren, Gunnar(ed) (2012) Journalism in Russia, Poland and Sweden – traditions, cultures and research. Stockholm; Södertörns University

Nygren, Gunnar & Appelberg, Jonas (2013) Swedish journalists, a profession in decline? In Anikina, Maria; Dobek-Ostrowska, Boguslawa and Nygren, Gunnar (2013) Journalists in three media systems. Polish, Russian and Swedish journalists about values and ideals, daily practice and the future. Moscow: Faculty of Journalism

Örnebring, Henrik (2010) Technology and journalism-as-labour: Historical perspectives. Journalism 11 (1) pp 57-74.

Örnebring, Henrik (2013) Anything you can do, I can do better? Professional journalists on citizen journalism in six European countries International Communication Gazette 75: 35-53,

Ottosen, Rune och Krumsvik, Arne H (2010) Digitisation and Editorial Change in Online Media. Findings from a Norwegian Research Project. Nordicom Information 4/2012

Quandt, Thorsten och Singer, Jane B (2009). Convergence and Cross-Platform Content Production, ur Wahl-Jörgensen/Hanitzsch (ed) The Handbook of Journalism Studies. New York and London: Routhledge

Quinn, Stephen (2005). ”Convergence´s Fundamental Question”, Journalism Studies Volume 6 (1) pp 29-38.

Stiernstedt, Fredrik (2013) Från radiofabrik till mediehus. Medieförändring och medieproduktion på MTG-radio. Örebro; Örebro universitet

Weaver, David H and Willnat, Lars (2012) The Global Journalist in the 21st Century. New York and London; Routledge




DOI: http://dx.doi.org/10.5617/jmi.v1i2.876

Refbacks

  • There are currently no refbacks.